Every year, food wasted in UK homes is enough to fill Wembley Stadium to the brim eight times over. Food waste spikes over Christmas. So Love Essex and Deadline Communications have released a new film hoping to inspire everyone to reduce food waste.
The story follows an apple who wants to be eaten. In the first film ‘What a Waste!’, Apple ends up in a general waste bin without fulfilling his destiny of being eaten. In the sequel, ‘Apple-y Ever After’, he gets a second chance.
Councillor Peter Schwier, Climate Czar and Essex County Council Cabinet Member for Environment, Waste Reduction and Recycling, said:
Making the most of the food we grow and buy is something everyone can do to help save money and reduce the cost and impact of managing Essex‘s waste. We hope these fun films will encourage residents to reduce food waste.
The two videos mark the launch and the end of the Love Essex, Love Food campaign, dedicated to reducing food waste in Essex.
The release of the Apple-y ever after video is an invitation for everyone to think of alternatives, before getting rid of food.
Watch Apple-y Ever After:
